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FonBase 25 


The project for FONBET at the sports space near Luzhniki was aimed at creating a dynamic atmosphere that reflects the energy of sports and the strength of the brand.

The concept:

The foundation was a minimalist design inspired by bold sports typography in the spirit of Nike and other global brands. 




Clean forms and strong type accents conveyed a sense of power, speed, and engagement.






Implementation: 

 • development of visual style and spatial decor,
 • motion design, website, SMM, POSM,
 • merchandise and brand identity,
 • coordination of the design team and delivery of layouts.







The space became a striking touchpoint between the brand and its audience — bold, modern, and cohesive, fully embodying the spirit of sports and the thrill of competition