Daria Chernova

Art director, designer



Projects:
  1. Meditation
  2. Fonbet x Medvedeva
  3. Fonbet Off-season
  4. Yandex Ultima Guide
  5. FC Atlanta
  6. Yandex Music
  7. Samolet VK Fest
  8. TopDrops 

About 
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©2024

07
Samolet VK Fest 2024





As part of VK Fest, a unique pop-up space was created for the development company "Samolet", which became the center of attraction for festival attendees.






The project involved the development of design architecture, exterior branding, souvenir items, and activation design.






Architecture and design:

The key idea behind the project was to showcase the concept of "spheres of life", as proposed by the client. 

To achieve this, we developed a spherical structure for the zone, symbolizing the various aspects of life that Samolet helps to improve. 

Different activities were placed within the sphere, each demonstrating one of the benefits offered by the company.



This space became more than just a place for interaction — it also became an interactive platform, where everyone could experience how Samolet’s development solutions improve quality of life.

External branding: 

The visual design of the space drew attention with its bright and modern look. 

The outdoor branding was done in line with the company's corporate identity, ensuring high brand recognition among visitors.

Activation design: 

Inside the pop-up space, visitors were greeted by interactive activations that allowed them to visually learn about the key benefits of Samolet. Each activation was carefully thought out and designed to fit in with the overall concept.




 A range of souvenirs were created especially for the event, in line with the project's concept. 

These souvenirs not only highlighted the uniqueness of our company, but also provided guests with a pleasant gift from the event.

The newly created pop-up area has become one of the most popular attractions at VK Fest, attracting a large number of visitors. 


The unique architecture, vibrant branding, and thoughtful activations successfully convey the key values and benefits of the Aeroplane company to its audience. This project showcases my experience in creating integrated solutions that combine architecture, design, and branding to achieve desired outcomes.