Daria Chernova
Art director, designer
02
Fonbet x Medvedeva → The scenes from life
Collaboration between Zhenya Medvedeva, Fonbet, and Autlo: The Merch Line As part of this exciting project, we've created a unique collection of merchandise in collaboration with Olympic figure skater Zhenya Medvedeva, betting company Fonbet, and brand Autlo. The collection draws inspiration from Zhenya's iconic performances, blending the spirit of sport with high fashion elements.
The creative elements of the project include:
Landing Page:
We developed an interactive landing page to showcase the collection in detail. The page includes information about each item and tells the story behind its creation. It also integrates with an e-commerce platform, making it easy for customers to order products.
Photography:
We organized a professional photo shoot featuring Zhenya Medvedeva wearing the merchandise. The photos reflect the concept behind each piece of the collection and highlight their uniqueness.
We created a video that explains the process behind creating the collection and features footage of Zhenya wearing key pieces.-
Event Opening:
Organization and hosting of the event opening of the collection, bringing together leading representatives from the media, the fashion industry, and fans of Zhenya. At the event, the show of the collection and Zhenya's performance were presented.
The collection features:
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The "Carmen" skirt, inspired by Zhenya's performance as Carmen. This skirt combines grace and passion, capturing the energy of figure skating in a stylish way.
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"Sailor Moon" bag, an accessory inspired by the popular anime Sailor Moon. This bag reflects modern pop culture while adding a touch of femininity.
- "Anna Karenina" cap, a sleek headpiece inspired by the iconic image of Anna Karenina. This cap adds an elegant touch to any outfit. Together, these pieces create a collection that celebrates the beauty and power of figure skating, while also incorporating elements of fashion and pop culture.
- The Geisha Sayuri Windbreaker is a light and stylish jacket that pays homage to the image of Geisha Sayuri. It combines oriental motifs with modern style, creating a unique and eye-catching look.