Daria Chernova

Art director, designer



Projects:
  1. Meditation
  2. Fonbet x Medvedeva
  3. Fonbet Off-season
  4. Yandex Ultima Guide
  5. FC Atlanta
  6. Yandex Music
  7. Samolet VK Fest
  8. TopDrops 

About 
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©2024

01  
Fonbet Meditation Adverticement 


A promotional video for a bookmaker with a meditative feel.



This project is a unique video for a betting company that aims to create a calm and relaxing atmosphere while also incorporating the excitement of sports events. It aims to attract attention to the brand and create a positive association with the company.




Project objectives: 
  • To stand out from traditional advertising methods and attract attention through an original approach. 
  • To establish a positive image of the brand that evokes calmness and confidence in viewers.
  •  To demonstrate the company's creativity and innovation.

     

Concept and implementation:

We worked with a leading graphic design studio to bring the idea to life. Together, we created detailed and impressive renderings of sports venues using non-traditional techniques. We incorporated soft textures and soothing colors to create a comfortable and tranquil feel.
  • Inflatable washers: Symbolizing freedom of thought and movement, they represent lightness and airiness. 
  • Soft tennis balls: Smooth and tender lines create an atmosphere of relaxation, emphasizing their softness. 
  • Shoelaces that resemble algae: Playful interpretation of naturalness and harmony, adding a touch of whimsy to the image. 






The video creation process included: 1. Development of a concept that aligned with the meditative style and captured the essence of the message. 
2. Visualization of the objects using 3D graphics for a realistic effect. 
3. Post-production to integrate the graphic elements seamlessly into the video.



Outcome:The promotional video successfully attracted the audience's attention with its unique aesthetic and emotional appeal. It received positive feedback from clients and industry professionals, becoming an integral part of the TV campaign.